Manoj Soni: From the Forests of Rajasthan to the Glittering Catwalks of Fashion
The Remarkable Journey of India's Leading Show Director and Choreographer
Jaipur, [Year 2010]: In a story that reads like a script from a Bollywood blockbuster, Manoj Soni’s journey from a government-employed forest guard to becoming the numero uno show director and choreographer in New Delhi’s high-octane fashion industry is nothing short of extraordinary. Starting his career as a model in 2008 and clinching the Mr. Rajasthan title, Soni’s trajectory took a unique turn when he joined the forest department in 2010, stationed at Jhalana, Jaipur. However, the call of the ramp was too strong to ignore, and by 2011, he was back in the fashion fold, setting the stage for a meteoric rise that would see him at the pinnacle of fashion show direction and choreography by 2013.
In an industry where longevity and relevance are as fleeting as the seasons’ trends, Manoj Soni has not only survived but thrived. Founding Eldano Models, a Delhi-based agency, Soni has directed and choreographed more than 1200 shows across India, making a name for himself as a force to be reckoned with. His work, characterized by innovative themes, meticulous execution, and the seamless integration of traditional and contemporary elements, has made him the go-to show director for major fashion weeks and high-profile events.
Soni’s collaborations read like a who’s who of the Indian entertainment and fashion industry, with big names like
Priyanka Chahar Chaudhary Manish Goplani, Jigyasa Singh, Khushi Bhat, Anupama Prakash, Nikita Tiwari, Lekha Prajapati many more, and numerous Bigg Boss celebrities on his roster. His ability to spot and set trends has made him a sought-after figure among fashion insiders and has kept him under the constant gaze of the fashion media.
Speaking about his journey, Soni says, “Every step, from the forests of Rajasthan to the fashion capitals of India, has been a learning experience. It’s been a journey of self-discovery, resilience, and above all, a testament to the power of following one’s passion.”
Today, Manoj Soni is not just a name but a brand synonymous with excellence in the fashion show circuit. His story is an inspiration to many, proving that with hard work, determination, and a dash of creativity, any dream is attainable.
As Soni continues to redefine the parameters of fashion show direction and choreography, the industry watches eagerly to see what this trailblazer does next. If his past is anything to go by, the future is sure to be nothing short of spectacular.
